6th International

AR VR Conference

Immersive Tech and the Future of Smart Cities

24-26th June 2020
An International Conference
at Instituto Universitário de Lisboa - ISCTE, Lisbon

To better understand how immersive technology is impacting businesses, society and human beings, the growing and interdisciplinary community of international researchers meets at the international AR VR conference to present and discuss recent advancements in the field. This conference has rapidly developed from a small conference on AR and VR to an established conference attracting industry professionals and researchers from various disciplines.


The last conference attracted more than 200 people from more than 25 countries to Munich, Germany to present and showcase more than 100 papers and projects. In addition, keynote speakers from renowned companies, such as Microsoft, KLM, AUDI and University of Cambridge discussed new technological developments within the industry.

Key deadlines:

Submission closes: February 15, 2020 (extended to February, 29, 2020)
• Notification of acceptance/rejection: March 27, 2020
• Early bird registration deadline: April 29, 2020
• Normal registration ends: May 30, 2020 
• Conference: 24-26th June 2020 at Instituto Universitário de Lisboa (ISCTE-IUL), Lisbon, Portugal


All Papers/abstracts must be submitted via Easy Chair 

Early bird Registration (on or before April 29, 2020)

*   Includes access to full conference activities, conference meals, excluding accommodation
** Includes access to full conference activities, conference meals, excluding accommodation


Call for Papers

Submission closes on February 15th (extended to February, 29, 2020)

The Venue

ISCTE is a public university established in 1972 and one of the most dynamic and innovative in Portugal. A leading research university, ISCTE currently has about 9.000 students (17% foreign), over half of them in postgraduate programmes.

ISCTE is recognised for excellence in teaching, research and community service, but also for its international and multicultural environment and solid connections to the corporate world that bring real-life business experience to academics and students. ISCTE has been internationally distinguished for relevance and impact, holding accreditations from AACSB and AMBA. Amongst others, ISCTE Business School has been ranked in the top 80 of the best business schools in Europe according to the Financial Times.
The full address is:
ISCTE - Instituto Universitário de Lisboa
Av. das Forças Armadas 36
1649-026 Lisboa



About Lisbon

Lisbon, the capital of Portugal, is situated on the north bank of the Tagus River, on Europe’s Atlantic coast.  It is the westernmost city in continental Europe but its location in the centre of Portugal makes exploring the country, and beyond, simple – it is only around 300 km to the resorts of the Algarve in the south and around 400 km to the northern border with Spain. 

Lisbon offers the visitors a wide variety of sights and activities, including scenic countryside, breath-taking  mountains, areas of historical interest and some of the best beaches in Europe, all just a few kilometers from the city centre. The city is extremely safe and tourist friendly - in 2019 Lisbon was named Europe's Leading City Break Destination.

In addition to mainland Portugal the country also includes the Atlantic islands of Madeira and the Azores, famous for their charm as well as their food and drink.  Portugal is one of the oldest countries in Europe, where outstanding monuments, castles and churches have been joined by futuristic new buildings, advanced technology and a vibrant and forward thinking population. Portugal is a country where old-world charm meets modern facilities and convenience, and has long been a favourite destination for the discerning tourist.



Confirmed Speakers 2020

The names of the confirmed speakers will be updated regularly.


Prof. Dr. Timothy Jung



Prof. Dr. Sandra Loureiro



Cátia Martins



Manuel Paulo



Ricardo Melro



Gisela Garcia



Bernardo Almeida



Luís Martins




Associated Journals

Associated Journals are:

International Journal of Advertising (SSCI), Journal of Destination Marketing Management (SSCI), Journal of Promotion Management (SCOPUS), Journal of Creative Communications (SCOPUS) and Sustainability (SSCI).






Organizing Committee



Timothy Jung

Manchester Metropolitan University

Sandra Loureiro (Host Chair)

ISCTE - Lisbon University Institute



João Guerreiro

ISCTE - Lisbon University Institute

Luís Martins

AR/VR Association



Faizan Ali

University of South Florida


United States of America

Ohbyung Kwon

Kyung Hee University

Korea & Asia

Kallol Das

MICA - Mudra Institute of Communications, Ahmedabad


Ramy Hammady

Solent University


Omar Itani

Adnan Kassar School of Business,

Lebanese American University

Middle East

Muhammad Alreesh

Kuwait Diplomacy

Middle East

Qin Li

Chongqing Technology and Business University




Ella Cranmer

Manchester Metropolitan University

Dai-In Danny Han

Breda University of Applied Sciences

Ricardo Bilro

ISCTE - Lisbon University Institute

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