6th International

AR VR Conference

Immersive Tech and the Future of Smart Cities

Early 2021
An International Conference
at Instituto Universitário de Lisboa - ISCTE, Lisbon

To better understand how immersive technology is impacting businesses, society and human beings, the growing and interdisciplinary community of international researchers meets at the international AR VR conference to present and discuss recent advancements in the field. This conference has rapidly developed from a small conference on AR and VR to an established conference attracting industry professionals and researchers from various disciplines.


The last conference attracted more than 200 people from more than 25 countries to Munich, Germany to present and showcase more than 100 papers and projects. In addition, keynote speakers from renowned companies, such as Microsoft, KLM, AUDI and University of Cambridge discussed new technological developments within the industry.


Due to the current COVID-19 outbreak worldwide, it is not possible to host the conference in Lisbon, Portugal on 24th-26thJune 2020. Even though we hope that the situation will improve quickly, we have no way of actually knowing whether the health situation will have improved and whether flights will be operating again by June. Consequently, we have made the difficult decision to postpone the conference until early 2021 as this is the only way to ensure your health and the conference’s success. 

Key deadlines:

Easychair will be open for new submissions until November 30 2020

• Notification of acceptance/rejection of new submissions: December 20, 2020
• Early bird registration deadline: New early bird registration will be open later this year
• Normal registration ends: New normal registration deadline will be open later this year.
• Conference: Early 2021 at Instituto Universitário de Lisboa (ISCTE-IUL), Lisbon, Portugal


All Papers/abstracts must be submitted via Easy Chair 

New early bird registration will be open later this year

*   Includes access to full conference activities, conference meals, excluding accommodation
** Includes access to full conference activities, conference meals, excluding accommodation


Call for Papers

Easychair will be open for new submissions until November 30, 2020


The Venue

ISCTE is a public university established in 1972 and one of the most dynamic and innovative in Portugal. A leading research university, ISCTE currently has about 9.000 students (17% foreign), over half of them in postgraduate programmes.

ISCTE is recognised for excellence in teaching, research and community service, but also for its international and multicultural environment and solid connections to the corporate world that bring real-life business experience to academics and students. ISCTE has been internationally distinguished for relevance and impact, holding accreditations from AACSB and AMBA. Amongst others, ISCTE Business School has been ranked in the top 80 of the best business schools in Europe according to the Financial Times.
The full address is:
ISCTE - Instituto Universitário de Lisboa
Av. das Forças Armadas 36
1649-026 Lisboa



About Lisbon

Lisbon, the capital of Portugal, is situated on the north bank of the Tagus River, on Europe’s Atlantic coast.  It is the westernmost city in continental Europe but its location in the centre of Portugal makes exploring the country, and beyond, simple – it is only around 300 km to the resorts of the Algarve in the south and around 400 km to the northern border with Spain. 

Lisbon offers the visitors a wide variety of sights and activities, including scenic countryside, breath-taking  mountains, areas of historical interest and some of the best beaches in Europe, all just a few kilometers from the city centre. The city is extremely safe and tourist friendly - in 2019 Lisbon was named Europe's Leading City Break Destination.

In addition to mainland Portugal the country also includes the Atlantic islands of Madeira and the Azores, famous for their charm as well as their food and drink.  Portugal is one of the oldest countries in Europe, where outstanding monuments, castles and churches have been joined by futuristic new buildings, advanced technology and a vibrant and forward thinking population. Portugal is a country where old-world charm meets modern facilities and convenience, and has long been a favourite destination for the discerning tourist.



Confirmed Speakers 2020

The names of the confirmed speakers will be updated regularly.


Prof. Dr. Timothy Jung



Prof. Dr. Sandra Loureiro



Cátia Martins



Manuel Paulo



Ricardo Melro



Gisela Garcia



Bernardo Almeida



Luís Martins




Associated Journals

Associated Journals are:

International Journal of Advertising (SSCI), Journal of Destination Marketing Management (SSCI), Journal of Promotion Management (SCOPUS), Journal of Creative Communications (SCOPUS) and Sustainability (SSCI).






Organizing Committee



Timothy Jung

Manchester Metropolitan University

Sandra Loureiro (Host Chair)

ISCTE - Lisbon University Institute



Mandy tom Dieck

Manchester Metropolitan University



João Guerreiro

ISCTE - Lisbon University Institute

Luís Martins

AR/VR Association



Faizan Ali

University of South Florida


United States of America

Ohbyung Kwon

Kyung Hee University

Korea & Asia

Kallol Das

MICA - Mudra Institute of Communications, Ahmedabad


Ramy Hammady

Solent University


Omar Itani

Adnan Kassar School of Business,

Lebanese American University

Middle East

Muhammad Alreesh

Kuwait Diplomacy

Middle East

Qin Li

Chongqing Technology and Business University


Arnold Japutra

The University of Western Australia




Ella Cranmer

Manchester Metropolitan University

Dai-In Danny Han

Breda University of Applied Sciences

Ricardo Bilro

ISCTE - Lisbon University Institute



Natasha Moorhouse

Manchester Metropolitan University

Registration Assistant Chair:

Justin Cho

Manchester Metropolitan University



Minjeong Suh

Manchester Metropolitan University

Yen-Soon Kim

University of Nevada, Las Vegas

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